Ronnie Overgoor, co-founder Blueshots and PitchBlink

Moderator

Just like in 2008, we've invited Ronnie as our industry savvy moderator of this day!

Ronnie Overgoor is a well known authority in the communication industry with twenty years of experience as an entrepreneur. He's founder of Pitch Management, a strategic internet agency. Ronnie is also co-founder of PitchBlink, a platform for the communication industry and initiator of the Dutch online TV station Blue Shots TV. Besides being a consultant, Ronnie is a much sought-after chairman, presenter and talkshow host.

Stef van der Ziel, founder & CEO Jet-Stream / Streamzilla CDN

Online video in the Netherlands (Dutch presentation)

Stef van der Ziel is an Internet, streaming and CDN pioneer. He produced his first webcast in 1994 at age 21. After disrupting Internet provider's networks with larger and larger webcast productions, his company had to develop CDN technologies to offload traffic, to increase the QoS and to scale the viewers beyond the Internet's capacity. Van der Ziel started Jet-Stream BV in 2002 to fully focus on CDN consulting and R&D of advanced CDN technologies. Van der Ziel is recognized as the CDN industries' leading visionary, a strategies and technologies expert. Van der Ziel also owns the award-winning European market leader StreamZilla CDN which delivers billions streams per year for hundreds of professional content owners

Marco Dersken, chairman IAB Nederland, founder & CEO of Marketingfacts and Upstream

Online Video Advertising in the Netherlands (Dutch presentation)

Marco Derksen studied Chemistry and worked at the University of Nijmegen and Organon for many years, before starting as a senior marketing consultant and managing director at BrandmarC (VODW) and later on as a senior consultant in interactive marketing at Share of Mind. In 2005 he founded his consulting firm in digital marketing and communication Upstream. Also he started Marketingfacts, one of the leading Dutch blogs on interactive marketing and new media. In recent years he founded -and invested in- several other companies. Marco is chairman of the Dutch branch of the IAB and board member at the VPRO, one of the Dutch public broadcasters. For more information on Marco and Upstream see www.upstream.nl. For more information on Marketingfacts see www.marketingfacts.nl.

Claus Moseholm, co-founder goviral

Trends & winning strategies in Online Video Marketing (English presentation)

Claus Moseholm is co-founder and global client service director at goviral, the European market leader in branded content distribution. Headquartered in London and with offices across in Copenhagen, Stockholm, Munich and Paris the company serve leading clients and brands on a European and global level. Claus is in his role as global client service director advising a range of global accounts on video and content strategies helping them to take the right steps in the fast evolving video/content space.

Claus has a broad media background within advertising and communication stretching back 13 years. Before co-founding goviral in 2005, Claus was a partner and director at creative agency Home Sweet Home which he also co-founded in his native Denmark. He started his career in 1997 in the PR industry having previously obtained a Masters degree in Economics. See for more information on the company www.goviral.com.

Dan Ruch, VP Europe, Tremor Media

Trends & winning strategies in Online Video Advertising & Monetization. (English presentation)

Dan Ruch has worked at Tremor Media since 2008. Prior to this Ruch held several director and managerial positions at TACODA Inc. / Platform-A, AOL where he was responsible for the US east coast business development until TACODA's successful exit through sale to AOL. In this role he identified and solicited key strategic publishers to join TACODA's network. Prior to joining TACODA Inc., Ruch worked in strategic media planning at GroupM's agency Mindshare / MAXUS global.

Tremor Media is the leading online video advertising network providing advertisers with video advertising opportunities on over 2,500 in-stream sites and over 5000 in-page sites comprised of top-tier publishers with more than 190 million unique visitors per month. The company raised US $ 40m in VC funding earlier this year, and became profitable in 2009. See for more information on Tremor Media www.tremormedia.com.

Mark Robertson, founder and publisher ReelSEO.com.

Video SEO: How to get your videos seen!

Video SEO strategies for making your videos discoverable via search. (English presentation).

Mark Robertson is a veteran internet marketing professional and a leading industry voice on best practices for online video marketing, search engine optimization, and online video publishing. Mark is also the founder and publisher of ReelSEO.com, a first-of-its-kind website dedicated to offering valuable and objective news, tips, trends and observations surrounding the world of online video, social media, and SEO. See for more information on ReelSEO www.reelSEO.com.

Sander Fauth, manager media communication, KPN.

Online video advertising: Strategies, experiences and results. (Dutch presentation).

Sander Fauth is Manager Media Communication at KPN. In this capacity Sander is responsible for planning, buying and research of all media for KPN and the KPN umbrella brands. Sander has been working for media agencies since he finished his bachelor degree in Intenational Marketing Management in Utrecht in 1996. He worked for The Media Partnership, CIA Medianetwork Nederland, Stroom Media Rotterdam, and in his latest job before starting at KPN in 2007, for Mediacom Amsterdam as client service director Procter & Gamble. Sander is a board member of the BVA, the Dutch association of advertisers, and the MWG, the association of media professionals in the Netherlands. For more information on his company visit: www.kpn.com.

Rogier Vijverberg, creative director, Superheroes.

Online video advertising: Strategies, experiences and results. (Dutch presentation).

Online video advertising, don't be annoying! (Dutch presentation).

Rogier Vijverberg is creative director at SuperHeroes, which he co-founded in 2008. SuperHeroes is a fast growing creative digital agency with offices in Amsterdam and New York. The agency does not only create interactive ideas & campaigns for a number of A-brands, it also specializes in interactive online video advertising.

Rogier is a long time and much awarded industry professional. Amongst others, at his former agency Qi he has been responsible for a large number of well-known campaigns for Heineken. For more information on his new agency SuperHeroes, see www.hellosuperheroes.nl.

Brigitte Janssen, Abouthorses.tv, founder.

How to make money with online video? (Dutch presentation).

Brigitte Janssen is founder and Managing Director of Abouthorses.tv, which she started mid 2008. Abouthorses.tv is the online video e-learning platform for the Equestrian market. Together with The Royal Dutch Equestrian Federation, the KNHS, Abouthorses.tv offers a variety of online paid video courses for horse lovers. The Business model of Abouthorses.tv is twofold: Sponsor model and consumer e-commerce. For more information on her company visit: www.abouthorses.tv.

Robert van der Zwart, founder, Oncology TV

How to make money with online video? (Dutch presentation).

Robert van der Zwart is director en co-founder of Quadia Web TV. In his responsibility as director he is responsible for the health care industry and the international growth of the medical internet tv channels, of which Oncology TV is the central focus. Robert has years of experience in the marketing of prescription drugs. He has worked with the major pharmaceutical companies in various marketing roles. Oncology TV is the first internet tv channel for the medical professional. The internet tv channel airs high level news programs produced at world medical conferences with key opinion leaders and accredited medical training. Oncology TV serves as a knowledge platform to exchange innovative ideas between medical professionals, academia and the pharmaceutical industry. More information can be found at www.oncologytv.eu and www.quadia.tv.

Joris Kok, manager ABN AMRO TV

Online Video Marketing & Communication case. (Dutch presentation).

Joris Kok is currently Manager ABN AMRO TV and Narrowcasting at ABN AMRO Bank in Amsterdam. He joined ABN AMRO in 1999 just after finishing his study Communications at the Amsterdam University. Early 2008 he started ABN AMRO TV, the central video production unit and corporate web TV channel of the bank. On a yearly basis over 250 videos are being produced on a wide range of topics, like stock market, economy, bank products and services, sports, culture, strategy, human resources and more. These videos are being distributed to customers via a wide range of channels, both live and on demand. Channels that are owned by ABN AMRO, like abnamro.nl, abnamro.tv, mobile apps, electronic newsletters and narrowcasting. But also via external web sites, like belegger.tv, iex.nl, YouTube and nu.nl. And video is more and more used to support internal communications, via the bank's intranet site.

Before his position at ABN AMRO TV, Joris led the development of the bank's central intranet portal and worked within the fields of internal communications, marketing, innovation, direct channels (call center and internet) and multi channel sales development. More information on ABN AMRO can be found on the corporate Dutch website www.abnamro.nl and all ABN AMRO videos can be viewed at www.abnamro.tv.

Huib Stad, Director Marketing, Kia Motors Netherlands

Online Video Marketing & Communication case. (Dutch presentation).

Online video – managing integrated content

Huib Stad (42), joined Kia Motors Netherlands in 2006 as Director Marketing. Kia, a true challenger brand in the automotive business, has shown tremendous ambition to become a top level player. It is Kia's marketing strategy to raise its brand awareness and brand preference. This needs to be achieved by more effective marketing programs and without the ability to outspent the competition. A continuous emphasis on internet as a channel in the media mix of Kia contributes to achieving this goal. In past years the brand has shown its online power by high positions in many independent rankings. The website kia.nl ranked as the number 2 automotive brand online in November 2009 in the Netherlands. In this strategy online video has become a constant factor to win the hearts of prospects and customers for the Kia brand.

Before joining Kia Huib worked for many years as a marketing manager in various sectors and companies, the publisher Reed Elsevier, in Financial Services at NCM and ABN-AMRO, in automotive at Mercedes Benz, in FMCG at Friesche Vlag. He started his career in retail at Praxis DIY and holds a degree from the Erasmus University in Rotterdam. Visit his company on www.kia.nl.

Johan van Rijswijck, founder, Sapa Pana Travel

Online video advertising: Strategies, experiences and results. (Dutch presentation).

Johan is founder and CEO of Sapa Pana Travel, a niche travel agency, specialised in tailor made individual luxury holidays in Latin America. Why has Johan decided to start with online video advertising, what are his experiences so far and what is his online video strategy going forward?

After his study at the International University of Hospitality Management in The Hague, Johan decided to travel. In 2000 he came back in The Netherlands, after long stays in Australia, New Zealand, Asia and Latin America. On search for the right business model as a starting entrepreneur in the travel industry he worked for a brief period in wine purchase and marketing at Sligro and cooperated with a local agency of TUI in Malta.

In 2003 Johan founded Sapa Pana Travel. The name Sapa Pana Travel was chosen carefully. The words “Sapa” and “Pana” are from the Quechua, language of the Incas, free translated “the unique journey”. For more information on Sapa Pana Travel, visit www.sapapanatravel.nl.

Gary Raucher, VP, Head of Marketing Communications at Philips Consumer Lifestyle

Online Video Marketing & Communication, Now and Tomorrow (English presentation).

Gary Raucher is Vice President and Head of Marketing Communications at Philips Consumer Lifestyle, where he is responsible for the efficiency and effectiveness of all Marcom materials globally.

Gary started his career with Andersen Consulting (now known as Accenture), working with FMCG and Pharmaceutical companies on change management programs in Marketing & Sales. He later worked in brand management for the Quaker Oats Company.

Gary joined Philips 8 years ago working on strategic Marketing projects, where he developed the company's first-ever brand positioning and its "sense and simplicity" brand promise. Originally from the United States, Gary holds an MBA from the Kellogg School of Management at Northwestern University and an Economics degree from Cornell University. He currently resides in the Netherlands with his wife and two children. For more information on his company visit: www.philips.com.

Vernon Gielen, director, Docsonline.TV

How to make money with online video? (Dutch presentation).

Coming from a background in production, management and documentary film making, Vernon is the director of The DocsOnline foundation. In short, DocsOnline is a streaming platform for documentary film that basically facilitates the direct transfer of payment between documentary-makers and their audience. As the managing director Vernon oversees all business activities of the organisation, including acquisition, e-marketing, production and web-development. As someone who has been greatly involved with all aspects of documentary film making nearly all his life, Vernon is constantly looking for opportunities to boast and promote the sector. For more information see www.docsonline.tv.

Boy Sledderink, project manager Rabosport.nl

Online Video Marketing & Communication case. (Dutch presentation).

Boy Sledderink is project manager of Rabobank’s online media channel Rabosport.nl, working on all the Rabosport content which is consumed on different devices: online and mobile. In his presentation Boy will speak about added brand value, user generated content and the advantages of online fan communities for an organisation as Rabobank. Originally Boy started at Rabobank as an intern for the different Rabobank sponsorships in cycling, field hockey and squestrian sports and was later on asked to take on his current position as project manager of Rabosport.nl. For more information see www.rabosport.nl.

Huub Roelvink, strategy & business development manager, Limboland.TV

How to make money with online video? (Dutch presentation).

Huub Roelvink is responsible for business development en strategy at Limboland, an online platform for art- and media professionals and journalists. Limboland produces and distributes online video content. It is a thoroughly independent community where experiment and quality are achieved with a limited budget. Previously Huub Roelvink was CEO at Lux, an arthouse multiplex filmtheatre and culture centre in Nijmegen, before this he was co-founder and CEO of Cinema Delicatessen, the first digital cinema distributor in the Netherlands. Huub has extensive experience in the field of cinema exploitation and distribution. For more information see www.limboland.tv.

Marcel Vogels, founder and managing partner, Memo2

Results of the survey OVS2010 and Memo2 did

Marcel Vogels is founder and managing partner of MeMo² and Hottraffic. Since 2004 MeMo² has conducted about 2000 Trackingstudies. MeMo² & Hottraffic are based in The Netherlands and Germany working for leading online and crossmedia advertisers, agencies, consulting firms and publishers. With regards to Online Video MeMo² & Hottraffic can look back on extensive experience. In 2010 about 50 online video campaigns have been tracked upon effect, synergy, accountability and added value/reach. Marcel studied Economics and Business Administration (specialization Marketing Management & Research) in Groningen, Econometrics & time-series-analysis in Uppsala and financial management at the London Business School. After his studies he worked for Accenture (Practice Media & High Tech), Telegraaf Media Group (eBusiness & Business Development) and then started MeMo² in 2004) and Hottraffic in 2007. Marcel is also President of the IAB taskforce Effect & ROI and initiator of CrossingMedia. For more information see www.memo2.nl