The Transformation of the Online Species:
the rise of the video generation

With so much video around, and so many people watching video online, the question is: how do you respond?

The rise of online video brings great opportunities. Get inspired by the ideas and learnings of experts in marketing, media, creativity and monetization. Great insights guaranteed...

Join us on 7 December in Amsterdam and learn how to use online video as an effective marketing, communication, advertising and/or monetization instrument!

Why should I participate?

On this day more than a dozen industry experts will share with you how your organisation could benefit from the opportunities of online video.

Hear their visions on and experiences with online video as a valuable marketing, communication, advertising and monetization tool.

Important note: this summit is focussed on the Dutch market, around 2/3th of the speakers will present in the Dutch language, 1/3th of the speakers will present in the English language.

Program?

Experts from these companies share their knowledge with you: Jet-Stream, ABN AMRO, Philips, GoViral, KPN, Reelseo, IAB, Tremor Media, Sapa Pana Travel, Abouthorses TV, SuperHeroes, Rabobank, Oncology TV, Docsonline TV, Limboland TV and Kia Motors!

See schedule and speakers.

Topics

If you're looking for answers on these kind of questions:

Should online video be part of our marketing mix?

Why do we need online video on our company site?

Is branded video interesting for us?

How do we distribute our branded videos and how do we get them seen?

How do we trigger engagement with our audience?

What's the impact of online video in email-marketing campaigns?

What's the ROI of online video advertising campaigns?

How do you engage the viewer through online video ads?

How do we make money with our own or third party online video assets?

...then join us on 7 December 2010!

Why this summit?

Nowadays the majority of online users watch online video! Meanwhile, marketing & communication managers, publishers and content producers increasingly discover the opportunities of online video as an effective instrument for their marketing, communication, advertising and/or monetization goals!

Being a young and high-growth phenomenon, there is a high demand for insights, best practise and knowledge sharing.

To fulfil this need, on Tuesday 7 December 2010 Waddameeting organises the Online Video Summit 2010 in Amsterdam, in close-co-operation with the Dutch IAB chapter (see the successful first edition in December 2008).

For me?

This Summit is especially interesting for (Dutch speaking) decision makers and senior professionals interested in online video as an effective communication tool, marketing channel and/or monetization instrument!

Participants may be working as: Brand manager (B2C and B2B), media manager, publisher, media producer, strategy director, creative director, communication manager, strategy consultant, online marketer, e-commerce manager, researcher, etc.

Non Dutch?

If you're a non Dutch speaker, but nonetheless would like to participate as an attendee (and/or if you are interested in our sponsoring options to increase the visibility of your company), call us at +31 20 625 2510 or email us at ovs2010@waddameeting.com. We look forward to hear from you and to welcome you in Amsterdam!